Universal eCommerce ROI Calculator

A platform-agnostic ROI calculator for any marketplace, store, product or country.

Fee presets are estimates and may change. Always confirm current marketplace fees before final pricing.

Calculator setup

Country changes currency, presets, Sales tax wording and relevant marketplace fields.

MarketplaceCountry / regionCurrencyCategory

Sales tax registered

Platform fees are auto-estimated from marketplace, country, category, and account settings. Switch to Advanced Mode to edit every fee manually. Built for marketplace sellers, VAs, and eCommerce agencies.

Core pricing

Minimum inputs only. Fee presets run automatically in the background.

Selling priceUSDProduct costUSDShipping paid by seller if anyUSDShipping charged to buyer if anyUSDQuantityUSD$1.00Ad rate optional%

Results update automatically

Specialist notes

Model revenue, landed cost, selling fees, payment fees, shipping, packaging, ads, tax, returns and other expenses in one reusable ROI engine.

Use Universal ROI when the sales channel does not match a fixed marketplace preset.

Only add fees and costs that genuinely apply, so the calculation stays transparent.

Break-even price helps decide whether a product can survive discounts, returns and ad spend.

Advanced mode is best for agencies comparing multiple custom channel assumptions.

Universal eCommerce ROI and break-even calculator

Use this calculator for any eCommerce channel when you do not want a marketplace-specific preset. It still uses the same shared engine as the Amazon, eBay, Shopify, Daraz and Etsy tools, so ROI, margin, break-even price and recommended price are calculated consistently.