Marketplace Fee Comparison Tool
Compare selling fees across 12+ marketplaces side-by-side for any sale price.
Calculator setup
Country changes currency, presets, GST wording and relevant marketplace fields.
Core pricing
Minimum inputs only. Fee presets run automatically in the background.
Results update automatically
Specialist notes
Enter your sale price and see the total platform fee for Amazon, eBay, Etsy, Shopify, TikTok Shop, Daraz, Walmart, and more — side-by-side in one view.
Amazon FBA's total cost is often 30–40% of sale price when you include referral fees, FBA fulfilment, storage, and advertising — much higher than the headline 15% referral fee.
Etsy's low total fee (9.5–11%) and high buyer intent for handmade/unique products makes it one of the highest-ROI channels for the right product type.
TikTok Shop's referral fees are low, but affiliate commission (10–20%) is the real cost. Think of it as a performance marketing channel, not a traditional marketplace.
Shopify appears low-fee but customer acquisition cost (via paid ads) is the hidden expense. Include your CAC when comparing Shopify to marketplace channels.
The cheapest marketplace is rarely the most profitable. High-traffic, high-intent platforms (Amazon, Etsy) often justify higher fees through better conversion rates and pricing power.
Marketplace Fee Comparison: True Costs Across All Platforms in 2026
Most marketplace fee comparison guides show only the headline seller fee — and miss the real picture. Amazon's 15% referral fee sounds manageable, but when you add FBA fulfilment (10–15%), storage (2–4%), and PPC advertising (5–15%), the true total platform cost is 30–40% of sale price. This comparison tool lets you input the all-in effective fee rate for each platform to see where you actually retain the most margin on a given sale price. The right channel depends on your product type, category, fulfilment model, and marketing strategy.