Break-Even Price Calculator
Find the minimum sale price to break even on any product across any marketplace.
Calculator setup
Country changes currency, presets, Sales tax wording and relevant marketplace fields.
Core pricing
Minimum inputs only. Fee presets run automatically in the background.
Variable Costs (% of Sale)
Minimum inputs only. Fee presets run automatically in the background.
Fixed Costs per Order
Minimum inputs only. Fee presets run automatically in the background.
Profit Target
Minimum inputs only. Fee presets run automatically in the background.
Results update automatically
Specialist notes
Calculate the exact minimum sale price needed to cover all costs and break even on any eCommerce product. Works for any marketplace or direct channel.
Your break-even price is the floor, not your selling price. Always price above break-even to build in a buffer for unexpected costs.
Use the break-even price to quickly screen products before detailed analysis. If the break-even price is unrealistically high for the market, the product isn't viable.
Include your target profit margin in the calculation (not just break-even). Pricing to break-even leaves no room for reinvestment, mistakes, or growth.
Recalculate break-even quarterly — platform fees change, shipping rates change, and overhead evolves. A price that worked 6 months ago may no longer cover costs.
For competitive markets, compare your break-even price to current market prices. If market price < your break-even, you need to reduce costs before launching.
How to Find Your Minimum Viable Sale Price for Any eCommerce Product
Break-even analysis is the foundation of eCommerce pricing strategy. Before setting any selling price, you need to know the minimum price that covers all costs — product cost, platform fees, payment processing, fulfilment, overhead, marketing, and return costs. This calculator accounts for both variable costs (percentage-based fees like platform commission) and fixed costs (per-order fulfilment and overhead), combining them with your cost of goods to give you an accurate break-even price. Building your target margin into the calculation gives you the minimum viable price — the floor below which you should never sell.