Product Research Score Calculator
Score any product niche across 8 dimensions: demand, competition, margin, and more.
Calculator setup
Country changes currency, presets, Sales tax wording and relevant marketplace fields.
Core pricing
Minimum inputs only. Fee presets run automatically in the background.
Market Factors
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Financial Factors
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Operational Factors
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Risk Factors
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Results update automatically
Specialist notes
A structured scoring framework used by professional eCommerce buyers and agency teams to evaluate product niches before sourcing. Score demand, competition, margin, seasonality, regulations, logistics, returns, and scalability.
A score of 60/80+ indicates a strong opportunity worth pursuing. 50–60 is borderline — do more research. Below 50, look for a different product.
Weight Demand and Margin most heavily. A product with great logistics but no demand and thin margins will never build a sustainable business.
Check competition score carefully. Amazon niches with top products having 10,000+ reviews and strong brand moats are extremely hard to enter profitably.
Regulation score catches many new sellers off guard. Always verify compliance requirements BEFORE sourcing — certifications can cost $500–$5,000 and take months.
Seasonality isn't necessarily bad — but you need cash flow to handle off-peak periods and inventory to meet peak demand without stockouts.
How Professional eCommerce Buyers Evaluate Products
Professional product researchers and eCommerce agencies don't rely on gut feel — they use structured scoring frameworks to objectively evaluate niches before investing capital. This 8-dimension framework covers both market factors (demand, competition), financial factors (margin, seasonality), operational factors (logistics, regulation), and risk factors (returns, scalability). Using a consistent scoring methodology helps you compare multiple product ideas objectively and prioritise sourcing capital toward your highest-potential opportunities.